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Churches: 'It's Change or Die'

By Craig Pinley

COTTAGE GROVE, MN (September 23, 2004) - As I look out over the church landscape of America, I see two types of churches: those that are changing, and those that are dying. That's it. It's change or die. – Phil Print in CrossRoads Communique, September 2004

CrossRoads Church senior pastor Phil Print isn't trying to be the catalyst for Evangelical Covenant Church growth nor is he advocating that every established church should do what his church did.

But it is clear to him that his congregation's willingness to embrace change – and the changes the congregation made – have bettered both the church and the community surrounding it.

CrossRoads Church is not some newfangled church growth experiment. It is a congregation celebrating 30 years of ministry this year. But it has a different name and worship style than it did a decade or two ago and it has a whole lot more people too. The Twin Cities suburban congregation has a current average worship attendance of 1,200 per week.

CrossRoads Church Print, the senior pastor at CrossRoads for 12 years, said that changing the name of the church from Community Covenant Church to CrossRoads has actually been helpful for growth. But a service evangelism mindset and the faithfulness of some core members from more than a decade ago have also been important. Print said the best is yet to come – the congregation is expanding its ministry to a satellite church later this fall – as the congregation considers relocating from its current facility due to space needs.

A former youth pastor, Print had been senior pastor of First Covenant Church in Denver, Colorado, before serving in Cottage Grove. He had previously ministered to a traditional congregation that had a median age in the 50s. On paper, it seemed to Print that the Covenant church in Cottage Grove didn't fit his ministry gifts. However, after declining the church originally, he felt God was calling him to the congregation and called the church back to accept the call as senior pastor in 1992.

Community Covenant Church had built a new facility a few years before Print arrived, but the congregation had not experienced the type of growth they thought would occur as a result of the building project. "They recognized that they couldn't keep operating the way they were," said Print. "They had to do things differently to get different results. They had built a sanctuary thinking, 'If you build it, they will come.' But people weren't coming and they were losing people instead of gaining people."

As he surveyed the neighborhood, Print discovered that many residents had become disenchanted with the traditional church, although they still considered themselves spiritual people. He set out to reach those people, targeting what he called, 'the disgruntled, the tuned out, the turned off.' That mindset continues today. His latest newsletter article says as much stating, "We'll change and tweak things and do whatever we have to in order to reach one more person for Christ."

According to Print, altering the worship service was step one in helping newcomers feel welcome at the church. Brad and Lisa Kindall, parishioners who were pursuing master's degree education in theater, were key people in that process. Brad served for eight years with Print and – after doing ministry in Chandler, Arizona, for a time – returned to the church, where he currently serves as the Outreach Pastor. He has written many original drama pieces, including the seasons of Lent and Advent.

Print said that two traditional staples of the church's worship - organ music and a church choir - were phased out. He also had to alter his own style of preaching. Previously, he had prepared sermons using a pericope (assigned texts for various Sundays of the church year). Now, he tends to preach in a sermon series format. The church has also used video media aids to accentuate the worship experience. Like at many churches, altering worship styles was painful. However, there were immediate benefits as well.

"Churches go in different cycles," said Print. Where I came into the picture was when people were asking, 'We've got this building. How can we fill it up?' People were saying, 'Change, change, change.' But they weren't sure they liked the changes. But we had 100 more people show up from July to the end of September of 1992 and we nearly doubled in size. And people were mature enough to know that even if they didn't like it they knew it was working. A majority of the people from 1992 are still here. And they've seen hundreds of people's lives transformed."

Step two in the transformation of the church occurred when the congregation began to do service evangelism projects for the community. A free car wash at the church was the initial project and Print recalled, "People began coming in and started getting their money out and they were astounded when we told them we weren't taking money - and immediately people started coming to our worship services because they were wondering why we were doing this."

Free garage sales and 12-point oil changes have also been practical ways to help the community, Print noted. The oil changes are offered free of charge to single parents and senior citizens and have become a valuable service to many. Recently, the church hosted a free community carnival and CrossRoads parishioners donated 85 units of blood at a church blood drive. Print said that the projects aren't what matter anymore; it's the willingness to do the projects in the first place.

Print said, "We moved from being 'inward focused' to being 'outward focused.' We realized that God had not placed us here to do worship services and potlucks and we redefined why we were here. And now servant evangelism is part of our DNA."

Step three – the name change – occurred four years ago. "In our area, when you say the Covenant church it doesn't compute," said Print. "When I was surveying people in our First Base (pre-membership) class we were getting a lot of negativity about our name. People wondered if we were some sort of cult. Our current church chair said that it had taken him two years to attend our church for the first time because of how strange the name of the church sounded to him. I didn't realize how hard it would be to change our name, but it removed some barriers."

Some ministries within the congregation also have filled some important needs to those who are often on the periphery of the church. A group of women from the church coordinated the "A Touch of Home" ministry in 2003 for those in military service. The group sends weekly materials to personnel associated with CrossRoads and items are donated by parishioners into a military trunk display at the church. There is also a ministry to children with special needs and a ministry to those suffering from chronic pain.

CrossRoads recently sent out more than two dozen families to support a new church plant called Emmaus Road Church in Hastings, located 15 minutes southeast of Cottage Grove. Dave Hugare, the church's previous senior youth pastor, is the church planting pastor. The congregation's initial preview service is scheduled for October 17.

For more information on CrossRoads, call Print at 651-459-7111 or email the church at: aplacetoconect@qwest.net. The church's website is www.CrossRoadsChurch.cc. More about Emmaus Road Church can be found by calling 651-216-9989.

Copyright © 2008 The Evangelical Covenant Church.

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